An independent editorial resource
Floristry, explained without romance.
Behind every professional arrangement is labor, cost, perishability, and skill that most buyers never see. FloristFacts explains how floristry actually works, so you can choose a florist, and flowers, with confidence.
Why it matters
Flowers are beautiful, but the work behind them is mostly invisible. When people don't know how floristry works, they are set up for disappointment: unclear pricing, unrealistic expectations, and no way to tell commodity assembly from professional design.
Read the full caseStart here
What brought you in today?
Sending sympathy
Sympathy & funeral flowers
What to send, what it means, and how to get it right when it matters most.
Buying well
Choosing a florist
How to tell professional design from commodity assembly, and what to ask before you buy.
Going deeper
Understanding the craft
Long-form essays on pricing, craft, standards, and the economics of the profession.
Research and education
How FloristFacts works
Research & analysis
Evidence-led investigation into how professional floristry works and the forces reshaping it.
Discernment
Every claim checked against named sources and data, so fact stays distinct from opinion.
Guidance
Practical guidance drawn from that work, for the public and the profession alike.
7 Things Your Florist Should Know Before You Buy
A short, practical checklist for ordering with confidence. No urgency, no noise, just something useful if you want it.