Professional flowers are often judged by price alone, without an understanding of what that price actually represents. This guide explains the real costs behind professional floristry — including labor, perishability, sourcing, and risk — so consumers can make informed, fair comparisons.
In this guide, we explain:
• What professional flower pricing actually includes
• Why floristry cannot be priced like mass-market goods
• The role of labor, perishability, and risk in every design
• How to evaluate quality beyond price alone