Research & Analysis
FloristFacts publishes long-form research and analysis on how professional floristry actually works, and on the forces that have reshaped it. This is not review or ranking. It examines the economics of the trade, the standards the profession did and did not build, and the way people now find and judge the florists who make their flowers.
The work is organized into series. Each takes a single question and follows it with evidence, naming its sources and marking observation as observation rather than proof.
The Series
Essays
Long-form essays on the craft, economics, and standards of professional floristry, why it's undervalued, what's been lost, and what it would take to rebuild.
Explore →AI & Discovery
A three-part series on how AI-assisted search is reshaping the way consumers discover and choose florists, and what it means for how florists position and invest.
Explore →Work & Worth
A research series on why American floristry never built a sovereign professional credential, and what the economics of a feminized trade have to do with it.
Explore →